SEO techniques begin even before you upload

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Another idea is to use timestamps to direct the viewer to certain prominent parts of the video, especially in longer content. It is also possible to add hashtags in the text, which generate links for users to find new videos about that term. But don’t overdo it: if you have more than 15 hashtags in the video description, YouTube ignores them all. 6. Edit the file name Did you know that YouTube  your video? This is because you already need to include the content’s main keyword in the file name. Instead of uploading the video with a name full of codes and numbers (e.g. VID_94800805.mp4), which is incomprehensible to YouTube, use a descriptive name with the keyword (e.g., how-to-do-youtube-seo.mp4). Thus, the platform can identify what the video is about right in the name of the file.

Create transcriptions and captions for the videos YouTube’s algorithm is not able to read images and videos—only text and code. Therefore, one of the strategies you can adopt so that it understands what your content is about is to create transcriptions and captions. Transcription is the Algeria WhatsApp Number transformation into the text that the video talks about. You can do this manually on your own or use the YouTube tool that facilitates this work. By adding timestamps to the transcript, you can also turn it into captions. They are employed so that users can follow the video even if they cannot activate the audio and work as an accessibility tool for people with hearing impairment.



In addition to captions, you can also put the transcript text in the video description to give viewers more information about the video. 8. Make longer videos The Briggsby study—which we mentioned earlier—also came to two findings about the relationship between the ranking and the length of the videos: videos with less than 2 minutes tend to be poorly positioned; the average duration of the first 5 positions is 11min 44s. So it’s worth starting to invest in longer videos, which are about 10 minutes long. They probably meet the expectations of those looking for more complete and in-depth content. On the other hand, videos less than 2 minutes long tend to be more superficial. We’re not saying that you should stick to those numbers, okay? These findings serve only to provide guidance. However, it is worth mentioning: relevance is better than the video’s length.