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positioning and competitive advantage Positioning and competitive advantage No matter what industry you operate in, you certainly want to outdo your competition. Knowing that customers choose our offer and are satisfied with it gives us wings. By positioning a website, we gain an advantage over competitors who do not care about internet marketing activities, do it incorrectly or simply spend less time, energy and resources on activities. Positioning and reaching local customers users look for services and products as close as possible to the place where they are currently located.
Moreover, thanks to geolocation, Google automatically first displays to the user the websites of companies located in the shortest possible distance. That's why people from Łódź and Poznań who enter the same phrase, for example renovation company, will receive photo retouching different search results. By gaining visibility in local search results, we have a chance to reach customers who are most likely to use our services. Positioning and customer trust Gaining the trust of potential customers is extremely important.
A customer who trusts a given company is a customer who uses the services, returns and recommends the offer to others. Users trust websites that rank high in organic search results the most. Pages with TOP organic results are considered to have the greatest authority and the most valuable. Positioning and online recognition Users focus on the results on the first page of the Google search engine. Websites and ecommerce stores with further positions are practically nonexistent. A very small percentage clicks on further pages. Naturally, the websites that rank in the TOP are the most recognizable, their names and offers are memorable.
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