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There are many links marked as new here that are a few years old. Nevertheless, the tool is very helpful: linkalert So many tools, so many changes With so many tools and reports, it makes sense to work with dashboards. However, that is a topic in itself that I will exclude from this article. In this article, I have only described the reports that are most important to us. You may also value completely different factors. If so, I look forward to your comment with additions. If you can no longer keep up with all the factors that you need to keep in mind, we are of course happy to support you .
The first Google AdWords campaign can be created in just a few minutes. But what Special Data happens next – how do you go about Google AdWords optimization? Whether you created the campaigns yourself or took over an existing AdWords account - order is half the (optimization) life and here you will find starting points for how to prepare your AdWords campaigns for optimization. Woman jogging in the mountains You can use this checklist to prepare your already active AdWords campaigns for SEA optimization in a structured manner.
If you implement these tips directly when creating your campaign next time, you will create the best conditions for subsequent optimization! You can also download the checklist as a PDF at the end of the article. Goals for your AdWords campaigns 1. What goals do you want to achieve with your Google AdWords campaigns? Ideally, you have already defined your goals before the campaign starts, as described in the 5 tips that will make your life easier with AdWords . in very general terms. Goals can be, for example: Branding (brand awareness) More page views More sales More completed contact forms on the site Account Settings 2.
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