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Therefore new products need a very small

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發表於 19:07:29 | 顯示全部樓層 |閱讀模式
Fewer B-side products. The B-side methods below are a summary of the author’s personal work experience and are for reference only. First, the C-end product approach. First, conduct “indispensable research” on users. Greater than % means that sufficient indispensability has been achieved. Between % and %, you may need to continue to adjust the product; if it is less than %, you need to continue to look for PMF (for specific questionnaire design, please refer to "Growth Hacker books). Second, gain insight into whether the product development situation has the following characteristics.  There is no need to pay for




promotion, and the product will grow naturally.  Users spread the word of mouth. The user retention rate and usage rate are high. ④Customer service and servers are not enough, etc. Case: Today’s Capital Xu Xin once Hong Kong Phone Number said: In the early days of JD.com’s development, users scolded JD.com while still using JD.com, which further boosted her confidence in investing in JD.com. Secondly, the method of B-end products. First, in the existing market, if there is already a market for mature B-end products, the PMF of the B-end product usually depends on its degree of difference from existing mature products. In many cases, especially when customers have relied on a mature product that is running stably, the existing market may not have an obvious PMF stage. In this environment, customers





expect new products to provide at least an equal or better experience than existing products. degree of difference, usually between % and %, and may even need to completely imitate competing products to ensure that users have almost no perceived friction when switching. This poses extremely high requirements for the development of new products. requirements. Case: If it is a SaaS company newly entering the market, it provides sales process management software services to enterprises. If the target enterprise is already using Salesforce and you want to replace the target enterprise software with your company's software, then you need to provide the same service experience as Salesforce. Second, in the

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