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What’s more, it’s difficult to gauge the differences

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It contributes to the consumer’s dilemma and induces decision-making stress.  between all the products, which means it’s harder for the sales rep to differentiate. With the plethora of products that customers have at their disposal today, they can be increasingly spoilt for choice. This can lead to customers requesting or seeking features that your product doesn’t have nor does it plan to include in the near future. The Solution: Ask the right questions If consumers inquire about a non-existing feature, it shows that they think there is a gap between what your product is capable


of and what the customer expects of it. However, this only gives you a cursory knowledge of what the consumer’s expectations from your product are. You need to unlock the issues by asking questions such as: What problem would the requested Lebanon Phone Number Data feature solve for you? Which member on your team would benefit from this feature the most? How would resolving the problem help your interests in the grander scheme of things? Can our existing features workaround that issue for you?





Is this a make or break situation? If so, why? Through asking such relevant questions, you can discover the pressing need behind the requested feature and work with the consumer to discover the problems that your product can solve for them. This also creates trust in the mind of the consumer since you made an attempt to study their business and the issues plaguing it and displayed genuine interest in their success. Challenge : Lack of sales reps with sufficient knowledge about products If your sales representatives don’t have a deep knowledge of your SaaS product, it can cause an information gap and drive business away.

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