Contextual advertising is an effective tool that will help eliminate the need to compete with large online stores or aggregator sites. The principle of such advertisements is very simple the customer pays money the search engine displays advertisements to users who are directly interested in them. The types and layout of placement depend on the search engine with which the advertising customer works.Today the most popular services are yandex.Direct and google adwords offering the following campaign formats setting up contextual advertising for an online store search engines.
That are displayed in google and yandex results; ads in advertising networks . Demonstrated on sites and applications that are partners of the selected search engine; shopping campaigns and ads available on google; smart banners which are implemented in yandex.Direct. Dynamic mobile app designs service content is used smart banners are a cross between contextual and display advertising; mobile applications banners video advertising. Ads depending on the chosen format are displayed in search results on the main page and in internal search engine services (yandex.Zen youtube gmail etc.) as well as on partner sites.
Impressions are carried out taking into account many factors so they are seen by users who are directly or indirectly interested in taking the target action. All types of ads are divided into search and thematic. The first ones correspond to the topic of the user’s request and are shown among the standard search results while the second ones are shown on sites included in the affiliate network and mobile applications. The nature of classified ads depends either on the theme of the site or on the user's search history. In any case the advertisements listed above bring potential customers to the online store who already want or at least are about to make a deal. To achieve maximum performance you need to correctly configure contextual advertising for an online store by ordering this work from a web agency.
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